Cameron Tyer, C'93

Ms. Cameron Tyer, former global business affairs executive at both Google and The Coca-Cola Company, will be the Babson Center’s Graham Executive-in-Residence for the 2025 Easter semester. During her visit, Tyer will discuss how she mastered the art of building strategic partnerships to drive long-term growth at two of the world’s most influential companies. 

While on campus, Ms. Tyer will meet with students and faculty and will deliver a campus presentation titled, “Global Marketing Partnerships: Who You Associate with Matters,” at 4:30 p.m., Thursday, Jan. 30, in the Torian Room at duPont Library. This event is co-sponsored by the Department of Psychology. All are welcome.

Tyer has 25 years of experience in global business affairs at Coca-Cola followed by several years at Google creating a global business affairs organization. She has spent her career building and empowering teams of professionals to negotiate high-stakes sponsorships and deals and to navigate the complexities of marketing, public relations, legal, and finance operations. Her work spans partnerships with major celebrity talent, music, professional sports, movies, theme parks, and theaters. One of her most rewarding partnerships was collaborating with Coke’s Olympic athletes who were genuinely appreciative and constantly striving to excel in their work.

In addition to deal negotiations, her initiatives encompass marketing operations including sponsorship deal strategy, governance, approvals, and benchmarks. Her vast knowledge of the industry combined with strong relationship management skills have led to countless successes shaping global marketing strategies. Reflecting on these accomplishments, Tyer said, “The most valuable skills I gained during my liberal arts education were the ability to assess complex situations, including interpersonal dynamics, and to clearly and concisely articulate the pros and cons of different approaches, including my recommendations.”

At Sewanee, Tyer was a member of the tennis team, served on the Honor Council, and was involved in Greek life. Starting as the #1 singles player, she learned a lot from her teammates and coaches, Conchie and John Shackleford, about interpersonal dynamics, relationships, and character. Her experiences on and off the court influenced her leadership style, which, Tyer said, “is centered on providing strength and consistency to your team, stepping up for your people when they need it, staying true to yourself, and doing the right thing.” Along with other activities on campus, Tyer struck a balance between having fun and maintaining a moral compass, which she carries forward today. After graduating from Sewanee with a B.A. in psychology and English, Tyer earned an MBA from William & Mary’s Raymond A. Mason School of Business. 

Please join Cameron Tyer for an engaging conversation as she shares insights from her career journey and reveals how strategic partnerships and meaningful decisions about “who you associate with” can shape your success!