The new Sewanee athletics visual identity reflects who we are: our home, our history, our supporters, and our student-athletes.

It represents all of us.

One Team. One Family.

Defend the Domain

Sewanee's New Athletic Visual Identity System

Designing a Legacy

Sewanee partnered with SKYE, a leader in sports branding, to evaluate and enhance the Sewanee athletics visual identity. Based on input from more than 500 student-athletes, alumni, families, faculty, and staff, we are proud to introduce a dynamic set of logos and custom fonts that blends Sewanee’s timeless traditions with modern design.

Get Tiger Gear

With the help of BSN Sports, we created a pop-up online store offering an introductory selection of gear featuring the new athletic marks—similar to the concept apparel shown. The pop-up store is available for a limited time, so be sure to order now to be ready for the fall season.