Scope of Work

Create a comprehensive marketing awareness, messaging, and student recruitment program informed by competitive market analyses and specific directed strategies to: 1) Meet/exceed Admissions KPIs attached to each component of the student acquisition funnel beginning with inquiry and ending with deposits; 2) Unlock access to engage with relevant, incremental audiences; 3) Acquire sufficient applicant volume possessing desired demographic, economic and academic profiles to yield new entering classes comfortably and regularly.

Team Members
  • Lee Ann Backlund, Lead
  • Ryan Cassell
  • Andrea del Balso
  • Nicky Hamilton
  • Kim Heitzenrater
  • Chris McDonough
  • Parker Oliver
  • Tony Pacella
  • Bethel Seballos